Give and Make Up

I thought that as quite a few people might have received unwanted gifts of makeup and toiletries over the festive period, that I would repost one of my earlier posts about the fantastic 'Give and Makeup' initiative, which helps women and children who have escaped domestic violence:

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If you are an avid reader of beauty blogs, then I'm sure you will have come across this logo (or a variant of it) on a number of blogs.

Just in case you've never had time to click through to the webpage, then here's a quick post to let you know what it's all about.

Give and Make Up is a fantastic initiative which was set up by the lovely Caroline Hirons a.k.a Beauty Mouth. Caroline is, in her own words, a "3rd generation beauty industry lifer" (her mother and grandmother also worked in the beauty industry). In fact I wouldn't be surprised if there is lip gloss running through her veins.

'Give and Make Up' is a non-profit initiative whose sole purpose is to work with Refuge and Women's Aid, to get daily essentials into the hands of women and children who have had to flee to refuges to escape domestic violence. Each week two women in the United Kingdom are murdered by a partner or ex-partner. One woman in four experiences domestic violence in their lifetime.

'Give and Make Up' take your unwanted make up, toiletries and baby products and pass them on to the women and children who need them. The list of items needed can be found below:

Everyday Essentials

shampoo

conditioner

bath/shower gel

deodorant

toothbrushes

toothpaste

body lotion

feminine hygiene products

shaving products

at-home hair dye colouring kits

Skincare

cleanser

toner

moisturiser

MakeUp

foundation

concealer

powder

blusher

eye-shadow

eyeliner

mascara

Tools

makeup brushes

makeup bags

hairdryers

curling tongs

straighteners

Baby Products

all of them!

In Wales, 'Give and Make Up' are working with Welsh Women's Aid (WWA) and 'Escentual' (who are a Cardiff-based online beauty site). If you would like to help, then you can send your items to 'Escentual' either by post (*address below) or you can drop them off at 'Central Pharmacy', Wellfield Road. 

When I read about this initiative I was really impressed. It's such a simple idea, which can make a big difference to women and children who need help. And on a personal level, it meant that I could clear out my cupboards without having to throw out perfectly good products which just weren't right for me. I also think that it's great that items that might be seen as frivolous, can make a real difference to people's lives. So if whilst you've been reading this post you've been making a mental note of all of the things that you've got in the cupboard but have never used then why not send it 'Give and Make Up's way. It could be that Christmas gift set from Boots that your aunty gave you, or maybe you were just a little over-zealous with the 3 for 2 purchases? Whatever it is, if it's on the list, then I am sure that 'Give and Make Up' will appreciate it.

If you don't live in Cardiff then check out the 'Give and Make Up' site for details of how you can donate items in your area.

*Escentual.com, Give and Make Up, 63-67 Wellfield Road, Cardiff, CF24 3PA