TopShop Trench Temptation

One of my favourite recent purchases has been my new TopShop trench coat. I first saw it before I went on holiday, but didn't buy it as I thought I should save my money for my holidays. However on my return, I realised the error of my ways, as it was nowhere to be found instore and was out of stock online. Moral of the story being: If you love it, buy it there and then. I like how it mixes classic trench coat details with the leather-look detailing which is very current.

The Object of My Desire

After a protracted saga of standard email responses, unhelpful shop assistants and unanswered tweets from TopShop I eventually managed to track the coat down instore. Thanks to the lovely Alice Wignall from Elle magazine I knew to get a smaller size as she told me the sizing comes up large on this item.

Thank goodness for Twitter, as TopShop were useless at dealing with my queries. I don't see the point of a brand being on Twitter if they aren't going to communicate with their followers as part of a two-way dialogue, as opposed to just tweeting about items from their collections. They could definitely learn a thing or two from Asos and My Wardrobe who have always been really helpful on Twitter, e.g. answering queries re. orders, or just engaging in conversation, e.g. discussing one of my style-crushes, Taylor Tomasi Hill.

I would love to hear about any 'must-have' pieces that you have had to track down. Or any examples of great experiences of interacting with brands on Twitter.